purpose drives business growth

of consumers would rather buy from a company they consider authentic.

— Cohn & Wolfe

Employees are three times more likely to stay at purpose-driven organizations

— Imperative/LinkedIn

Over a 15-year period, purpose-led companies returned 1681%, compared to 118% for S&P 500.

— Firms of Endearment

81% of execs believe purpose-led firms deliver higher-quality products, yet only 37% believe that their own model and operations were aligned
with their company’s purpose.

— Harvard Business Review

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so how do we bring your purpose to life?


OVRFLO™ is our signature process that uncovers your purpose, unifies your team and energizes your brand. We apply our unique combination of clarity and creativity to develop a strategy that connects with your audiences in a meaningful way. We then collaborate with you and your team to apply the strategy to your branding, marketing and technology.

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branding, marketing & technology that   

insights

Our Founder & Principal, Aaron McClung, shares our perspective on how we help infuse purpose into your brand.

WE’RE ALL SEARCHING FOR MEANING. BRANDS THAT DELIVER IT WIN.

We look for meaning everywhere, in everything. We may not even be aware of it, but we all look for it all the time. It’s how we’re wired. When we get even a small taste of meaning, even for a second, we want more.

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Meaningful is Profitable

Business owners are usually are full of purpose when they start their company. They may not articulate it clearly or even recognize it’s significance, but something is driving them to overcome all odds to succeed. Their passion for their product or service is contagious. They attract others to their cause, and their belief in their brand is imparted to others.

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Change the Conversation

If you’re like some business leaders I share these concepts with, you may be skeptical of how all this “fluffy talk” can actually make an impact in your business. I thought we’d take a look at a couple of examples of companies who have experienced significant impact after changing the conversations they are having to be purpose-led.

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Bringing their purpose to life brings life to us.

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