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Statistics reveal the undeniable success of purpose-driven brands:

A strong purpose attracts customers and fosters brand loyalty.

86%

86% of US consumers are more likely to trust in brands that lead with purpose.

– CONE/PORTER/NOVELLI

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79%

79% of consumers are more loyal to purpose-driven companies.

– CONE/PORTER/NOVELLI

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64%

64% of US adults say a company’s primary purpose should be making the world a better place.

– FORTUNE

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75%

75% of Gen Z in the US will do research to see if a company is walking the talk when it takes a stand on an issue.

– CONE/PORTER/NOVELLI

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3X

Gen Z is 3x more likely to say that the purpose of business is to serve communities and society rather than to simply make good products and services.

– BBMG & GLOBE SCAN

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74%

74% of consumers believe companies can take actions that both boost profits and improve local communities.

– EDELMAN

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Purpose gives businesses a competitive advantage, leading to stronger market performance.

175%

Purpose-led brands saw their valuation surge by 175% over the past 12 years.

– KANTAR

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120%

Brands with a purpose set on improving our quality of life outperform the stock market by 120%.

– INTERBRAND

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69%

Unilever’s Sustainable Living Brands grew 69% faster than the rest of the business.

– UNILEVER

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1681%

Purpose-driven enterprises grew by 1681% compared to the S&P 500 average of 118%.

– FIRMS OF ENDEARMENT

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People increasingly value work that offers purpose and engagement, even if it means less money.

34%

Only 34% of US workers are engaged, enthusiastic and committed to their work and workplace.

– GALLUP

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74%

74% of LinkedIn members place a high value on finding work that delivers a sense of purpose.

– LINKEDIN

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83%

83% of Gen Z in the US consider a company’s purpose when deciding where to work.

– CONE/PORTER/NOVELLI

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84%

84% of Millennials value meaning in day-to-day work.

– PWC

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90%

9 out of 10 employees are willing to trade a percentage of their lifetime earnings for greater meaning at work.

– BETTER UP

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27%

27% of managers would likely accept a salary cut to work for a company that has a clear purpose beyond profit.

– DANONE/YOUGOV

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When employees connect to a company's purpose, it boosts productivity, well-being, and retention.

225%

The productivity level of an employee that is truly inspired by the purpose of their employer is a whopping 225%.

– BAIN & COMPANY

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3X

The highest-performing employees are three times more likely to work for a company with a strong sense of purpose.

– MERCER

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11X

Employees who report that their job has a special meaning are 11 times more committed to staying with their organizations.

– GREAT PLACE TO WORK

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30%

If employees feel they are working towards a good cause, it can increase their productivity by up to 30%.

– LMU CENTER

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Business leaders see purpose as essential.

94%

94% of CEO’s feel a personal responsibility for laying out their company’s core purpose and role in society.

– ACCENTURE

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79%

79% of business leaders believe that an organization’s purpose is central to business success.

– PWC

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59%

59% of business leaders see purpose as being very important to their own personal job satisfaction.

– EY

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93%

93% of executives say purpose should be clearly embedded into our goals, strategies and objectives.

– EY

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84%

84% of executives believe that business transformations will have greater success if integrated with purpose.

– HBR & EY

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75%

75% of executives believe that integration of purpose creates value in the short term, as well as over the long run.

– EY

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The ROI of purpose is undeniable. So, why do so many companies struggle to see results? Purpose that creates long-term loyalty and profitability requires branding that stirs emotions and sets you apart. It requires communication and marketing systems that are strategic, streamlined, and followed by all. At AM, we’re experts at moving purpose off the wall and into the hearts of your people and processes, igniting buy-in from your team and your target audience.

Activate Your Purpose