Statistics reveal the undeniable success of purpose-driven brands:
A strong purpose attracts customers and fosters brand loyalty.
86%
86% of US consumers are more likely to trust in brands that lead with purpose.
– CONE/PORTER/NOVELLI
79%
79% of consumers are more loyal to purpose-driven companies.
– CONE/PORTER/NOVELLI
64%
64% of US adults say a company’s primary purpose should be making the world a better place.
– FORTUNE
75%
75% of Gen Z in the US will do research to see if a company is walking the talk when it takes a stand on an issue.
– CONE/PORTER/NOVELLI
3X
Gen Z is 3x more likely to say that the purpose of business is to serve communities and society rather than to simply make good products and services.
– BBMG & GLOBE SCAN
74%
74% of consumers believe companies can take actions that both boost profits and improve local communities.
– EDELMAN
Purpose gives businesses a competitive advantage, leading to stronger market performance.
175%
Purpose-led brands saw their valuation surge by 175% over the past 12 years.
– KANTAR
120%
Brands with a purpose set on improving our quality of life outperform the stock market by 120%.
– INTERBRAND
69%
Unilever’s Sustainable Living Brands grew 69% faster than the rest of the business.
– UNILEVER
1681%
Purpose-driven enterprises grew by 1681% compared to the S&P 500 average of 118%.
– FIRMS OF ENDEARMENT
People increasingly value work that offers purpose and engagement, even if it means less money.
34%
Only 34% of US workers are engaged, enthusiastic and committed to their work and workplace.
– GALLUP
74%
74% of LinkedIn members place a high value on finding work that delivers a sense of purpose.
83%
83% of Gen Z in the US consider a company’s purpose when deciding where to work.
– CONE/PORTER/NOVELLI
84%
84% of Millennials value meaning in day-to-day work.
– PWC
90%
9 out of 10 employees are willing to trade a percentage of their lifetime earnings for greater meaning at work.
– BETTER UP
27%
27% of managers would likely accept a salary cut to work for a company that has a clear purpose beyond profit.
– DANONE/YOUGOV
When employees connect to a company's purpose, it boosts productivity, well-being, and retention.
225%
The productivity level of an employee that is truly inspired by the purpose of their employer is a whopping 225%.
– BAIN & COMPANY
3X
The highest-performing employees are three times more likely to work for a company with a strong sense of purpose.
– MERCER
11X
Employees who report that their job has a special meaning are 11 times more committed to staying with their organizations.
– GREAT PLACE TO WORK
30%
If employees feel they are working towards a good cause, it can increase their productivity by up to 30%.
– LMU CENTER
Business leaders see purpose as essential.
94%
94% of CEO’s feel a personal responsibility for laying out their company’s core purpose and role in society.
– ACCENTURE
79%
79% of business leaders believe that an organization’s purpose is central to business success.
– PWC
59%
59% of business leaders see purpose as being very important to their own personal job satisfaction.
– EY
93%
93% of executives say purpose should be clearly embedded into our goals, strategies and objectives.
– EY
84%
84% of executives believe that business transformations will have greater success if integrated with purpose.
– HBR & EY
75%
75% of executives believe that integration of purpose creates value in the short term, as well as over the long run.
