by our founder & principal, Aaron McClung
(rollover each box for details)
I’VE ALWAYS BEEN A DESIGNER, even before I knew what it was.
My childhood was pretty much baseball and church. All my art projects at school were sports related, and I often designed my own sports cards. I didn’t realize it at the time, but God was preparing me for the life He designed for me.
JUST ME & THE MAC MY MOM BOUGHT
AM began in 1998 in my apartment near the Univ. of North Texas, where I was studying design. My youth minister, Troy Rackcliffe, commissioned me to design a logo for his upcoming event. I felt a call to serve God with my life and it was becoming clear that it was going to be through the creativity he had given me.
Building momentum, confidence and a client base.
After graduating from UNT in 1999, I worked as a Designer at First Baptist Church in Euless, TX for two years. I learned a lot at First Euless, and made some good connections and friendships that still exist today. The AM business continued to build up on the side, and I decided to go full time with AM in 2001.
God put a smile upon my face.
In the early 2000’s, I built our first client website. The merging of my passion for design with development created high impact sites, opening more doors for growth for the company. With Coldplay as my soundtrack, I continued to work crazy hours every week, loving every second of it.
Welcome to your new job... in my living room.
At the end of 2004, with the work piling up, I hired our first employee, and yes, his office was our living room. A few months later, we got our first office. Over the next few years, our revenue and employee count continued to rise.
We have the technology.
We can build it.
In 2007, we built our first custom content management system, freeing us up to create complex dev solutions without limitations. We also moved to our current location and hired our first sales person that year.
The internet train keeps rolling
We were recognized by the SMU Cox School of Business in 2009 for being one of the 100 fastest growing companies in Dallas. In the years following, our expertise in solving business problems with design and technology continued to grow, and we started doing strategic consulting engagements to define solutions for our clients.
One team with two brands.
Despite our steady growth, I could see that the web industry was changing and solutions were becoming more commoditized. In an effort to show our specific expertise, I created a second brand for our agency called Fastback. AM niched down to help churches and ministries, and Fastback focused on business clients.
It all starts (over) with vision
In 2017, I joined a business leaders group through Gateway Church called Kingdom Business Leaders. I learned that God had a specific vision for my business, and that He wanted to guide me in a very real way. It was revealed to me that our agency was to inspire and equip others to fulfill their God-given purpose through the solutions we created.
Brands that speak out of the overflow of their heart
In 2018, our new vision led me to create a branding process called Ovrflo. This process helps our clients uncover their purpose and use our clarity and creativity to bring it to life in a meaningful way. It simplifies your vision, unifies your team around it, and delivers brand tools that align it throughout the organization. We will still be creating technology, marketing and branding solutions, but we’re going to have a powerful purpose behind how and why we do it.
One purpose and one brand
With that new vision and process in place, it became clear that I needed to reunite our brands back into one team focused on one vision. In the fall of 2018, Fastback was no more, and we unified our clients back under the AM brand name.
Two Decades of making things better
My hope today is that we will continue to be a place where our team can reach their potential by developing their God-given purpose, and then use it to help our clients achieve their vision. When we serve others with those talents, meaning is brought to the everyday, connections are made, and lives are impacted.
I’VE ALWAYS BEEN A DESIGNER, even before I knew what it was.
My childhood was pretty much baseball and church. All my art projects at school were sports related, and I often designed my own sports cards. I didn’t realize it at the time, but God was preparing me for the life He designed for me.
JUST ME & THE MAC MY MOM BOUGHT
AM began in 1998 in my apartment near the Univ. of North Texas, where I was studying design. My youth minister, Troy Rackcliffe, commissioned me to design a logo for his upcoming event. I felt a call to serve God with my life and it was becoming clear that it was going to be through the creativity he had given me.
Building momentum, confidence and a client base.
After graduating from UNT in 1999, I worked as a Designer at First Baptist Church in Euless, TX for two years. I learned a lot at First Euless, and made some good connections and friendships that still exist today. The AM business continued to build up on the side, and I decided to go full time with AM in 2001.
God put a smile upon my face.
In the early 2000’s, I built our first client website. The merging of my passion for design with development created high impact sites, opening more doors for growth for the company. With Coldplay as my soundtrack, I continued to work crazy hours every week, loving every second of it.
Welcome to your new job... in my living room.
At the end of 2004, with the work piling up, I hired our first employee, and yes, his office was our living room. A few months later, we got our first office. Over the next few years, our revenue and employee count continued to rise.
We have the technology.
We can build it.
In 2007, we built our first custom content management system, freeing us up to create complex dev solutions without limitations. We also moved to our current location and hired our first sales person that year.
The internet train keeps rolling
We were recognized by the SMU Cox School of Business in 2009 for being one of the 100 fastest growing companies in Dallas. In the years following, our expertise in solving business problems with design and technology continued to grow, and we started doing strategic consulting engagements to define solutions for our clients.
One team with two brands.
Despite our steady growth, I could see that the web industry was changing and solutions were becoming more commoditized. In an effort to show our specific expertise, I created a second brand for our agency called Fastback. AM niched down to help churches and ministries, and Fastback focused on business clients.
It all starts (over) with vision
In 2017, I joined a business leaders group through Gateway Church called Kingdom Business Leaders. I learned that God had a specific vision for my business, and that He wanted to guide me in a very real way. It was revealed to me that our agency was to inspire and equip others to fulfill their God-given purpose through the solutions we created.
Brands that speak out of the overflow of their heart
In 2018, our new vision led me to create a branding process called Ovrflo. This process helps our clients uncover their purpose and use our clarity and creativity to bring it to life in a meaningful way. It simplifies your vision, unifies your team around it, and delivers brand tools that align it throughout the organization. We will still be creating technology, marketing and branding solutions, but we’re going to have a powerful purpose behind how and why we do it.
One purpose and one brand
With that new vision and process in place, it became clear that I needed to reunite our brands back into one team focused on one vision. In the fall of 2018, Fastback was no more, and we unified our clients back under the AM brand name.
Two Decades of making things better
My hope today is that we will continue to be a place where our team can reach their potential by developing their God-given purpose, and then use it to help our clients achieve their vision. When we serve others with those talents, meaning is brought to the everyday, connections are made, and lives are impacted.
All organizations face the challenge of making your branding, marketing and technology relevant and aligned with your purpose. We come alongside your team to provide scalable solutions that fit where you are right now, and can grow with you.
It all starts with a conversation.
