Powered
By Text
Powered
By Text
Purpose Messaging
CORE PROBLEM
The world is divided and disconnected.
CORE BELIEF
There is unlimited potential for good when people are connected.
CORE PURPOSE
We exist to cultivate connections that create infinite impact.
TAGLINE
Higher-Powered
Text Messaging
Fractional CMO
An AM Strategist led the Powered By Text marketing function in a fractional role. That allowed the client to have a seasoned leader overseeing all marketing initiatives, staff, and activities. The Fractional CMO met with the client leadership team and ensured marketing strategy and efforts were aligned with company goals, objectives, and budgets.
Marketing Strategy
The strategy for Powered By Text followed a segmented audience approach that aligned with the six types of nonprofits they serve. We started with plans and activities to reach each segment and then continuously added more layers and channels to reach the rest over time. Top-of-funnel channels for this B2B strategy included trade shows, prospect contact data, intent data, CRM integration, email automation, social media ads, text messaging, and more.
Branding
Through our signature OVRFLO purpose activation process, we worked closely with PBT staff to identify their core belief and purpose. We were able to build the new branding and messaging on that foundation. The tagline we created, “Higher-Powered Text Messaging,” has dual meanings related to the excellence of their texting platform and the faith-based purpose of the organization. The new logo integrates the P letter form, the “power” in their name (bolt), and text messaging (bubble).
Website Design & Development
Applying the new brand assets to the website was essential in launching the new name and brand powerfully. The new website was built on WordPress and integrated with Salesforce and other technologies. The site successfully caters to the six target audiences and delivers content personalized to each.
