O U R A P P R O A C H
Activating
Purpose
Moving purpose off the wall and into the hearts of your people and processes
What is a Purpose-led company?
A purpose-driven company goes beyond just making money. It operates with a deeper mission to positively impact society or the environment, aligning its values, operations, and decision-making with this purpose. These companies prioritize people alongside profit, striving to make a meaningful difference in the world.
Many of our clients are faith-based companies. Their purpose often includes creating Kingdom impact in their culture and the community. We’ve helped each faith-based company decide how overtly they want to talk about their faith internally and/or externally, but their purpose always leads with how they are making lives better through their organization.
Why Companies Embrace Purpose:
– ANA/CAROL CONE/HARRIS POLL
The ROI
of Purpose
Statistics reveal the undeniable
success of purpose-driven brands:
79%
79% of consumers are more loyal to purpose-driven companies.
– CONE/PORTER/NOVELLI
1681%
Purpose-driven companies returned 1681% compared to 118% for the S&P 500.
– FIRMS OF ENDEARMENT
3X
Employees are three times as likely to stay at purpose-driven companies.
– IMPERATIVE / LINKEDIN
Read moreO U R A P P R O A C H
Activating
Purpose
Moving purpose off the wall and into the hearts of your people and processes
What is a Purpose-led company?
A purpose-driven company goes beyond just making money. It operates with a deeper mission to positively impact society or the environment, aligning its values, operations, and decision-making with this purpose. These companies prioritize people alongside profit, striving to make a meaningful difference in the world.
Many of our clients are faith-based companies. Their purpose often includes creating Kingdom impact in their culture and the community. We’ve helped each faith-based company decide how overtly they want to talk about their faith internally and/or externally, but their purpose always leads with how they are making lives better through their organization.
Why Companies Embrace Purpose:
– ANA/CAROL CONE/HARRIS POLL
The ROI
of Purpose
Statistics reveal the undeniable
success of purpose-driven brands:
79%
79% of consumers are more loyal to purpose-driven companies.
– CONE/PORTER/NOVELLI
1681%
Purpose-driven companies returned 1681% compared to 118% for the S&P 500.
– FIRMS OF ENDEARMENT
3X
Employees are three times as likely to stay at purpose-driven companies.
– IMPERATIVE / LINKEDIN
Read moreBut, there’s
a problem.
Being purpose-driven is not a new model, as it’s been a proven strategy for nearly two decades. In fact, 93% of companies say they have begun their purpose-led journey. The challenge is that very few companies know how to activate their purpose in a way that yields the results we read about. This gap is called the Purpose Paradox.
Most executives believe purpose-led companies deliver higher growth, customer loyalty, and lower turnover.
Few know how to activate it.
T H E S O L U T I O N
Our Ovrflo process is how we move your company from simply stating your purpose to truly activating it in every facet of your organization. This proven, purpose activation process has been developed through years of innovation and refinement, overcoming the obstacles that lead to the purpose paradox. We’re delivering transformation and value for our clients, and we can make it happen for you as well.
“AM’s Ovrflo process helped me realize that leading with our purpose, beliefs, and values resonated with our clients, and shortened the sales process. There’s no way we’re going to go back to the old way of doing things.”
Sean Turner, CEO
Buffer Insurance
“AM’s Ovrflo process helped me realize that leading with our purpose, beliefs, and values resonated with our clients, and shortened the sales process. There’s no way we’re going to go back to the old way of doing things.”
Sean Turner, CEO
Buffer Insurance
R E L A T E D A R T I C L E S
