the process that clarifies your purpose, unifies your team and energizes your brand.

Energize your brand

  • Establish a purpose-driven brand identity 
  • Set yourself apart from your competitors
  • Systemize your marketing efforts
  • Attract the right audience
  • Grow your revenue

Create a meaningful culture

  • Focus your communication
  • Attract the right employees
  • Reduce turnover
  • Increase buy-in
  • Unify your team

HOW IT WORKS

HOW IT WORKS

To clarify your PURPOSE, we take you and your team through a collaborative process to go from fuzzy to clear, creating a company purpose that is easy to articulate and follow for your whole team.

TYPICALLY INCLUDES:
  • Team Purpose Sessions
  • Team Values Sessions
  • WHY/HOW/WHAT statements
  • Audience & Competitive Analysis
  • Logo, Tagline & Messaging
  • Imagery, Color & Typography
  • Brand Guidelines
  • Brand Presentation Deck

Once your purpose is clear, we begin applying it to all your external channels. Your new brand system should tell the world how you impact lives through your PURPOSE and say it in a way that that sets you apart from your competitors.

TYPICALLY INCLUDES:
  • External Launch
  • Website Redesign
  • External Email Campaign
  • Social Media Profiles
  • Brochures & Business Cards
  • Fleet Graphics
  • Marketing Strategy
  • Marketing Execution

Once your purpose is clear, we begin applying to all your external channels. Your new brand system should tell the world how you impact lives through your PURPOSE and say it in a way that that sets you apart from your competitors.

TYPICALLY INCLUDES:
  • External Launch
  • Website Redesign
  • External Email Campaign
  • Social Media Profiles
  • Brochures & Business Cards
  • Fleet Graphics
  • Marketing Strategy
  • Marketing Execution

We’ll create tools and processes that infuse your purpose into your culture with CLARITY and CONSISTENCY.  Your team will understand WHY you exist, what matters to you most, and what it takes to succeed in your organization.

TYPICALLY INCLUDES:
  • Internal Rollout Plan
  • Tools for Purpose-driven Hiring, Onboarding, & Performance Reviews
  • Training Sessions
  • Process Diagrams
  • Internal Culture Portal
  • Internal Communication Campaigns
  • Surveys & Reporting

Ready to bring your purpose to life in your organization?

insights

Our Founder & Principal, Aaron McClung, shares our perspective on how we help infuse purpose into your brand.

WE’RE ALL SEARCHING FOR MEANING. BRANDS THAT DELIVER IT WIN.

We look for meaning everywhere, in everything. We may not even be aware of it, but we all look for it all the time. It’s how we’re wired. When we get even a small taste of meaning, even for a second, we want more.

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Meaningful is Profitable

Business owners are usually are full of purpose when they start their company. They may not articulate it clearly or even recognize it’s significance, but something is driving them to overcome all odds to succeed. Their passion for their product or service is contagious. They attract others to their cause, and their belief in their brand is imparted to others.

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Change the Conversation

If you’re like some business leaders I share these concepts with, you may be skeptical of how all this “fluffy talk” can actually make an impact in your business. I thought we’d take a look at a couple of examples of companies who have experienced significant impact after changing the conversations they are having to be purpose-led.

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