we believe brands speak out of the OVRFLO of their heart.
People connect with brands that sound human. It’s how we’re wired. We all want meaningful connections and experiences, and when brands deliver on that expectation we go from consumers to fans. We’re also wired with an individual purpose inside each of us. That purpose, especially the purpose inside you and your key leaders, is what makes your organization unique, and when we build your brand on that unique purpose, people find the meaningful connection they are looking for. It brings your purpose to life for you, your team and your audience.
OVRFLO™ is our signature branding process that uncovers your purpose, unifies your team and energizes your brand. We use our unique combination of clarity and creativity to develop a strategy that connects with your audiences in a meaningful way. We then collaborate with you and your team to apply the strategy to your branding, marketing and technology. The results yield an inspired and unified team that is equipped to reach your audience with aligned brand tools and a renewed passion.
purpose drives business growth
of consumers would rather buy from a company they consider authentic.
— Cohn & Wolfe
Employees are three times more likely to stay at purpose-driven organizations
Over a 15-year period, purpose-led companies returned 1681%, compared to 118% for S&P 500.
— Firms of Endearment
81% of execs believe purpose-led firms deliver higher-quality products, yet only 37% believe that their own model and operations were aligned
with their company’s purpose.
— Harvard Business Review
WE’RE ALL SEARCHING FOR MEANING. BRANDS THAT DELIVER IT WIN.
We look for meaning everywhere, in everything. We may not even be aware of it, but we all look for it all the time. It’s how we’re wired. When we get even a small taste of meaning, even for a second, we want more.
Meaningful is Profitable
Business owners are usually are full of purpose when they start their company. They may not articulate it clearly or even recognize it’s significance, but something is driving them to overcome all odds to succeed. Their passion for their product or service is contagious. They attract others to their cause, and their belief in their brand is imparted to others.
Change the Conversation
If you’re like some business leaders I share these concepts with, you may be skeptical of how all this “fluffy talk” can actually make an impact in your business. I thought we’d take a look at a couple of examples of companies who have experienced significant impact after changing the conversations they are having to be purpose-led.