In the tactical world of sales and marketing systems, it’s easy to get caught up in the nuts and bolts of close rates, cost per click, and other customer journey metrics. But it’s important not to forget about the power of design. Great graphic design can be the difference between a brand that blends in with the competition and one that stands out and speeds up the buying decision.
Great graphic design is often associated with consumer brands, but it can also have a significant impact on the growth of B2B companies. In fact, according to a study by McKinsey, B2B companies that prioritize design outperform their competitors by 32% over a 10-year period (Source).
Great design communicates your value proposition. A well-designed brand can express your differentiators in a more emotionally-compelling manner than ho-hum, boring design aesthetics. In our impatient, screen-inundated world, you have less time to convey what sets you apart. Good design could be the difference between being seen and being ignored amidst the noise.
Great design builds trust. Professional design gives the impression that your company is established, trustworthy, and takes pride in its appearance. This perceived trust can be especially important in industries where clients are looking for long-term partnerships. When customers consistently see high-quality design and a well-crafted brand, they are more likely to see the company as reliable and trustworthy.
Great design makes your brand memorable. A clever, memorable design can stick in someone’s mind long after they’ve left your website or met with your sales team. This can make a big difference when it comes time for them to make a purchasing decision.
Great design helps simplify complex ideas. In B2B industries, products and services can often be complex and difficult to explain. Great design can help simplify and communicate these ideas in a way that’s easy for clients to understand.
It can be challenging for some executives to see the gap in the design quality of their brand and marketing materials. You may not have an eye for good design, or you may think what you have is good enough. Underestimating the impact of poor design can cause leaders to misunderstand why their company is underperforming or failing to achieve the overall vision. Great design is not just a “nice to have” but a key factor in achieving business success.
We’ve been delivering instant credibility and impact through superior graphic design for over two decades. Time after time, our clients share success stories with us of how their AM-created brands are attracting customers and employees and helping them rise above the competition. It’s worth the investment to do it right. Your vision deserves it.
Great design is an essential element of a successful B2B branding strategy. It helps communicate your value proposition, builds trust, makes your brand memorable, simplifies complex ideas, and sets you apart from the competition. As B2B companies continue to compete in an increasingly crowded marketplace, design should not be overlooked as a key factor in achieving business success.
View examples of our design work below.
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