Your Story is Your Greatest Competitive Advantage
March 1, 2026
Your Story is Your Greatest Competitive Advantage
In a crowded marketplace, most companies fall into the commodity trap. They try to differentiate…
Limbic vs. Neocortex: The Science Behind Why Your Customers Buy Emotionally
If you’re only talking to your customer’s logical brain, you’re losing before the conversation even…
The Perception Gap: Why Your Culture Isn’t What You Think.
As a CEO or owner, you pour your vision, time, and resources into building a…
Purpose: The Secret Weapon for a Higher Business Valuation
For business owners planning their exit strategy, here's a compelling truth to consider: brands fueled…
The Brand Blind Spot: Can You Read Your Own Label?
May 27, 2025
The Brand Blind Spot: Can You Read Your Own Label?
(Coca-Cola imagery used for editorial purposes only. Not affiliated with Coca-Cola.) You’ve built something incredible.…
4 Essential Ways Purpose Grows Your Brand
May 26, 2025
4 Essential Ways Purpose Grows Your Brand
You've likely seen that quiet strength in individuals and brands that operate from a deeply…
Purpose Pays: When to Rebrand for Real Impact
April 18, 2025
Purpose Pays: When to Rebrand for Real Impact
As a leader of a small to medium-sized business (SMB), you're constantly juggling priorities –…
Building a Brand Worth Believing In
March 26, 2025
Building a Brand Worth Believing In
As business leaders, we're wired for results, driven by metrics, and often consumed by the…
Visionary Brands: The Impact of Founder-Led Marketing
October 31, 2024
Visionary Brands: The Impact of Founder-Led Marketing
Let's face it: people connect with other people. That's why founder-led marketing is such a…
The Rollercoaster of Rebranding
August 10, 2024
The Rollercoaster of Rebranding
Rebranding. A word that can send shivers down the spine of even the most seasoned…
Top 5 Questions CEOs Ask About Purpose-Driven Brands
June 14, 2024
Top 5 Questions CEOs Ask About Purpose-Driven Brands
CEOs are increasingly interested in purpose-driven brands, but practical concerns remain. Here are the top…
The Two Sides of Marketing
May 24, 2024
The Two Sides of Marketing
There are two sides to marketing. One side is getting the right people to pay…
Crafting a purpose statement that ignites your company
Is your purpose statement meaningful? Identifying your company's purpose begins with uncovering, distilling, and documenting…
4 Ways Great Design Grows your Business Faster
May 7, 2023
4 Ways Great Design Grows your Business Faster
In the tactical world of sales and marketing systems, it's easy to get caught up…
The 4 Components of a Purpose-powered Brand
January 24, 2023
The 4 Components of a Purpose-powered Brand
By now, you’ve likely heard about the power of building a purpose-driven brand. The topic…
Reinvigorate Your Brand, Culture, and Bottom Line in 4 Steps
December 8, 2020
Reinvigorate Your Brand, Culture, and Bottom Line in 4 Steps
As a leader of your organization, it’s easy for things to feel out of your…
How to Craft Messages People Actually Care About
November 13, 2020
How to Craft Messages People Actually Care About
The way we speak about our business is more important than ever. There’s a lot…
What is OVRFLO and Why Does it Matter to Your Business?
August 7, 2020
What is OVRFLO and Why Does it Matter to Your Business?
How can our employees find deeper meaning and purpose if we can’t find it within…
Is Your Purpose Divisive?
May 29, 2020
Is Your Purpose Divisive?
Your purpose will inherently affect people. That’s the entire point—to transform the lives of others…
5 Examples of How Purpose-Driven Brands Are Winning
May 14, 2020
5 Examples of How Purpose-Driven Brands Are Winning
In some of my other articles, we’ve talked about doing business with purpose as well…
