Business owners are often the visionary leader, the client champion, and often, the marketing director by default. But what happens when your marketing efforts feel scattered, lead generation stagnates, and measuring the return on investment (ROI) becomes a constant puzzle?
Here are some common pain points that many CEOs encounter:
- Marketing Expertise Gap
Building and maintaining an in-house marketing team can be a significant resource drain. Finding the right expertise, especially for specialized industries can be a challenge. - Lead Generation Struggles
Attracting qualified leads who understand the value proposition of your service is crucial for growth. Traditional marketing tactics might not be enough to cut through the noise and reach your ideal client. - Inconsistent Marketing Efforts
Without a dedicated marketing leader or a cohesive strategy, marketing efforts can become inconsistent, leading to mixed messaging and missed opportunities. - Difficulty Measuring ROI
Without a dedicated marketing leader or a cohesive strategy, marketing efforts can become inconsistent, leading to mixed messaging and missed opportunities. - Time Constraints
As a CEO, your time is valuable. Managing day-to- day marketing activities can take away from focusing on core business strategies and client relationships.
CLIENT EXAMPLE
A Legacy of Empowering Individuals
Traveling Coaches, founded by Gina Buser in 1995, has a rich history of helping legal organizations thrive through talent development and organizational change initiatives. Their core belief – that empowered individuals lead to empowered organizations – resonates deeply within the industry.
But in a competitive market, how could they ensure their message reached the right audience and effectively communicated the transformative power of their services?
Partnering for Success: AM Agency Steps in
Recognizing the need for a strategic marketing partner, Traveling Coaches approached AM Agency. Our fractional CMO services and a proven track record made us the perfect fit to help Traveling Coaches.
ADDRESSING PAIN POINTS
A Multifaceted Approach
Here’s how we addressed the specific pain points faced by Traveling Coaches:
Filling the Marketing Expertise Gap
By offering a Fractional CMO service, we were able to provide Traveling Coaches with the strategic leadership of a seasoned marketing professional without the need for a full-time hire. This expertise allowed them to develop a targeted marketing strategy and oversee all marketing initiatives.
Creating Consistent
Brand Messaging
Through our signature OVRFLO purpose activation process, Traveling Coaches revisited their core purpose and messaging. AM Agency created their tagline – “Training that Transforms” – which makes it easy for their team to start with their purpose and then introduce their proven training services to demonstrate it. In addition, our team developed their three big ideas to articulate the work they do even further to Empower, Educate, and Elevate law firms. These easy to grasp, purpose powered messages have become every-day language at Traveling Coaches demonstrating the intent of Ovrflo to bring purpose off the wall and into the hearts of people.
Measuring Marketing ROI
We implemented website tracking and marketing analytics tools to measure campaign effectiveness, track lead generation, and optimize marketing efforts for better results. Marketing campaigns began informing sales with click reports. One innovative new service offering resulted in a click rate of over 3.5%. In addition to consistency, click mapping for newsletters provides insights into the most engaging content for both customers and prospects.
Generating Qualified Leads
Our team developed a data-driven marketing strategy specifically targeting legal firms with 150-1500 employees. We utilized a multi-channel approach that included trade shows, contact and intent data, email marketing automation, and targeted social media advertising. This ensured they reached the right audience with the right message, boosting website traffic by 70% and increasing engagement across all channels.
DATA-DRIVEN STRATEGY
Boosting website traffic by
70%
Freeing Up CEO Time
The Fractional CMO service provided by AM Agency took the burden of day-to-day marketing management off the shoulders of the CEO. This allowed them to focus on core business strategies, client relationships, and long-term vision.
CLIENT TESTIMONY
“AM provided us with invaluable consulting and strategic direction helping us articulate our purpose and recreate our identity. Thanks to the exceptional work produced by their team of designers and marketing strategists, we have a new brand that accurately captures the spirit and the mission of our company. We are grateful for their partnership and look forward to continued success together.”
– Gina Buser, CEO and Founder
Traveling Coaches
BEYOND SOLUTIONS
The Power of Purpose-Driven Marketing
The collaboration between AM Agency and Traveling Coaches goes beyond simply addressing a company’s pain points. It’s a testament to the power of purpose-driven marketing. By uncovering Traveling Coaches‘ core belief – empowering individuals – AM Agency was able to craft a message that resonated with their target audience and their team.
We’ve invested our lives in making purpose successful for companies like yours. You only get so many opportunities to launch it successfully. We’ve designed proven systems with time-tested processes and tools that will work for you.
Let’s discuss how we can come alongside you and your team to activate your purpose successfully.
