Since 1995, Traveling Coaches has been a pioneer in talent development and organizational change within the legal industry. As a Woman-owned business, founder Gina Buser’s incredible journey of leading a successful business proves that empowering individuals to believe in their potential can make a big difference. Traveling Coaches helps you create a culture of learning that prioritizes each employee’s development because when they rise, the whole firm rises.

An AM Strategist led the Traveling Coaches’ marketing function in a fractional role. That allowed the client to have a seasoned leader overseeing all marketing initiatives, staff, and activities. The Fractional CMO met with the client leadership team and ensured marketing strategy and efforts were aligned with company goals, objectives, and budgets.

The strategy for Traveling Coaches targeted their specific audience of legal firms with 150 to 1500 employees. Bringing purposeful messaging to an audience traditionally known for its transactional nature must be done with intentionality and balance. Top-of-funnel channels for this B2B strategy included trade shows, prospect contact data, intent data, email automation, social media posts/ads, and more.