Buffer Insurance believes that the most meaningful impact they make is in the lives of others. Protecting others and ensuring their future impact is their highest priority. Buffer educates business leaders on ways to protect their vision and assists seniors transitioning to Medicare by finding coverages that will protect their future. It’s easy to see insurance as an obstacle, not an opportunity, but Buffer is here to change how people think about employee benefits and Medicare.

Every once in a while, we get the chance to start at the ground floor with our clients. This was the case with Buffer Insurance. The owner/founder came to us with a name, a business model, and just one or two employees—the rest had yet to be built. We knew it’d be the beginning of a special relationship with their team as we started dreaming about what this brand could be.

As a fledgling company, uncovering the purpose behind the brand was essentially the same as uncovering the owner’s purpose. We had lengthy conversations about why he stepped into insurance in the first place and how he wanted to create meaningful change for his customers and his employees.

We quickly found that Buffer had an advantage in insurance when it comes to messaging—most other companies are driven by shallow cost-saving or fear-driven scenarios. Buffer, however, is inspired by making an impact for others, and ensuring that impact for the future. They want to help people live their life to the fullest, without having to worry about Medicare or employee benefits. Once we had uncovered that, we knew we had what we needed to create a purpose conversation for Buffer that would attract and inspire their audiences and set them apart in the industry.