OUR ROLE

Branding, Messaging, Logo Rework, Marketing, Web Design, Graphic Design

DELIVERABLES

Ovrflo Process, Logo, Brand Messaging, Website, Slide Deck Template, Whitepapers, Brand Guidelines

AUDIA

Lead. Engage. Thrive.

Audia helps companies to clarify their goals and uses research-backed processes to help communicate their vision, energize teams, and advance organizations toward long-term, sustainable success. By creating clarity and engagement in teams, Audia is able to help companies achieve measurable increases in innovation, performance, and unity. Through the Ovrflo process, we helped Audia to clarify their own sense of purpose and discover their Why in order to develop a unique visual brand and design a set of marketing tools around it.

BRAND STRATEGY

THE PROCESS

Using our OVRFLO consulting process, we worked with the Colt team to help them uncover their purpose, unify their team, and energize their brand.

THE RESULTS

We provided them with a refined vision of who they are as a company, who their competition is, who their audience is and how to talk to them, and pinpointed what they are trying to say through their messaging. The brand strategy we developed for Colt informs everything that they do, from interacting with customers to the visuals and messaging on the website, and everything in between.

START WITH WHY

Very few organizations know WHY they do what they do. WHY is not about making money. That’s a result. It’s a purpose, cause or belief. It’s the very reason your organization exists.

WHAT

We help purpose-driven leaders achieve their vision.

HOW

We put the science of engagement to work for you.

WHY

When you thrive, we thrive.

BRAND BRIEF

The online brand center is a website that delivers the Audia brand guidelines online. There are many benefits to having this content online as opposed to just the typical PDF file. It allows for more tools to be distributed from one source, as well as being more interactive and memorable. The online version is easily updated and added to, making it the most accurate source for how to represent the brand. Team members and vendors can quickly and easily find the information they are looking for and it focuses them on the core brand message before they dive into the details, ensuring that the brand message is understood.