Like many churches and parishes across the country, St. Malachy was operating without any real branding to speak of. Their existing materials shifted in approach based on the current need and the person creating it. Through our signature OVRFLO purpose activation process, we worked closely with the church leadership and staff to identify their purpose, one that was unique to St. Malachy and set them apart from others.

We built new branding and messaging on that foundation – a system that engaged with the audiences we identified with them and the unique strengths and approaches their parish was gifted with. Their messaging started with the primary tagline of “Welcome to your family of faith” and took off from there. Paired with colors and visuals that pulled their look and feel into the modern era, the new brand felt relevant and embracing for the first time in decades. The challenge came to strike the right balance of reverence as well, so we leaned on photography to shine a light on the tradition and mystery of the Catholic faith, and we built out an icon/illustration set to focus on the Eucharist in particular. Lastly, to keep the new brand feeling personal – we developed a typeface with character and joy that would communicate the connection they want to make with their audience.

After COVID, it had become more clear than ever that the folks looking to connect with St. Malachy would be checking them out online before ever darkening the doors of the church itself. This, coupled with the extraordinary strength and abundance of media being created and delivered by the communications team, meant that the website was more important than ever to connect with their audiences in a more impactful way. Utilizing the newly established branding kicked things off in a unique and exciting way, and from there, it was all about bringing to the forefront the things that St. Malachy does better than anyone around them: personal connection and moving media. With everything from moving homilies and passionate worship to daily reflections and studies on the saints, AM was able to help them connect with their communities in a way they had never been able to before.