Colt Concrete & Asphalt believes that life is about serving others. They believe there is a customer or team member behind every action they take and a relationship connected to every person they engage with. That’s why they’re on a mission to provide more than exceptional concrete and asphalt paving services.

Colt Concrete was the very first Ovrflo process client back in 2018. Their CEO, Dave Reeder, wanted to infuse the vision and mission that God gave him about impacting lives through his business into his brand and culture. God used this opportunity to unlock not only Dave’s purpose but also our own. Dave’s joy and appreciation of  “PAVED FOR GOOD” inspired our process and has paved the way for the good of so many other faith-based businesses since then.

Colt needed a new logo and creative direction to go along with their newly uncovered purpose and messaging. The name Colt is as tough as Texas, so we wanted to make sure the new look had the toughness to match their state and the quality of their work. We integrated the gritty textures, bold typography, and strong red color palette to bring it all together.