Colt
Concrete
Colt Concrete
Purpose Messaging
CORE VALUES
Care
Proactive
Reliable
Teamwork
Growth
CORE PURPOSE
We exist to make life easier for property managers and building owners, paving the way for their good, and for the good of our employees, their families, and the communities we serve.
TAGLINE
Paved for Good™
SECONDARY HEADLINES
Worry-free Pavement Services
Kick Excuses to the Curb
‘Good Enough’ isn’t good enough.
Cutting corners doesn’t cut it.
The Ovrflo Process
Colt Concrete was the very first Ovrflo process client back in 2018. Their CEO, Dave Reeder, wanted to infuse the vision and mission that God gave him about impacting lives through his business into his brand and culture. God used this opportunity to unlock not only Dave’s purpose but also our own. Dave’s joy and appreciation of “PAVED FOR GOOD” inspired our process and has paved the way for the good of so many other faith-based businesses since then.
Branding
Colt needed a new logo and creative direction to go along with their newly uncovered purpose and messaging. The name Colt is as tough as Texas, so we wanted to make sure the new look had the toughness to match their state and the quality of their work. We integrated the gritty textures, bold typography, and strong red color palette to bring it all together.
The Ovrflo Culture System
We’ve continued to partner with Colt to bring their purpose alive in their culture as well. Years after the initial Ovrflo branding process, we implemented the Ovrflo Culture System at Colt. From defining their values to building their hiring, onboarding and internal communication systems, PAVED FOR GOOD is now solidified in every facet of the organization.
Website Design & Development
The new website was the perfect launching point for the new Colt brand and messaging. Focused on their primary audiences, Colt introduced their new Colt Commitment, outlining the specific promises they deliver to make every job ‘Paved for Good’. Other content included their multi-generational family-owned story along with their services and commitment to taking extreme care of their customers.
