Welcome to the AM OVRLFO Performance Assessment, a controlled, accurate and effective way of measuring performance in the areas of organizational purpose, branding, marketing and culture. This holistic, diagnostic approach is the first step in identifying areas of strength, as well as areas that require further investigation and development to achieve superior performance organization-wide.
The 10 business performance dimensions measured:
- Purpose
- Values
- Branding
- Marketing
- Website
- Culture
- Hiring
- Personnel
- Communication
- Technology
Each of these dimensions are comprised of five (5) key performance indicators. These indicators are then combined into a single score to represent the overall performance in each dimension on a 0 to 5 scale.
Legend
0 – 1 = Poor performance (immediate attention required)
1 – 2 = Below Average (urgent attention should be given)
2 – 3 = Fair (high priority for further investigation of need)
3 – 4 = Very Good (strong performance that should be driven to the next level)
4 – 5 = Excellent (competitive advantage and profit area – reinforce & reward)
