0 – 1 = Poor performance (immediate attention required)
1 – 2 = Below Average (urgent attention should be given)
2 – 3 = Fair (high priority for further investigation of need)
3 – 4 = Very Good (strong performance that should be driven to the next level)
4 – 5 = Excellent (competitive advantage and profit area – reinforce & reward)
Thank you for taking the Purpose Activation Assessment!
Your results provide a clear snapshot of your business’s alignment with its core purpose. While a low score in one area might seem challenging, we see it as an incredible opportunity to create a more integrated and activated purpose.
Check out the boxes below for more details on each category. When you’re ready to dive deeper into your results, we’re here to help. If you have questions, just hit reply on your results email and we would be happy to assist.
Your company’s purpose statement should be based on how you impact the lives of those you serve. A purpose statement should also be unique from your competitors and built on a core problem and a core belief.
Your messaging and creative assets are the visual representation of your purpose. Your audience should feel your purpose in every brand touchpoint.
The conversation should change from being transactional to transformational. Finding the “right marketing strategy” means nothing if you don’t have a meaningful thing to say once you capture your audience.
Job listings should lead with your purpose to attract aligned talent. A systematic onboarding process should intentionally integrate purpose content.
Internal communication is responsible for effective communication with all employees. Your purpose is not only about transforming the lives of others; it is also a tool for teaching and transforming your own people.
C O N T A C T
1704 Chadwick Ct.
Suite 138
Hurst, TX 76054
