Skip to main content
Hit enter to search or ESC to close
Search
Close Search
Menu
START A CONVERSATION
Menu
Purpose Activation Assessment
Step
1
of
2
50%
Discover how well your business’s purpose and values align with your team and clients. Answer 15 questions to get a personalized score and key insights emailed to you.
Name
*
First
Last
Email
*
Mobile Phone
*
Let’s begin. Please rank your answer to the following questions on a scale of 1 to 5: 1: Not at all — You don't feel your company does this well or at all. 5: Absolutely — You feel your company is thriving at this.
1. Our onboarding process is systematic, prepared for the first 90 days, and intentionally integrates purpose content.
*
1
2
3
4
5
2. Our website's homepage immediately conveys our "why" (our purpose and the transformation we bring), not just our "what."
*
1
2
3
4
5
3. Our purpose statement is concise, memorable, and easily recited by our employees.
*
1
2
3
4
5
4. We have a consistent system for internal communication that reinforces purpose, vision, and values.
*
1
2
3
4
5
5. Our sales collateral (presentations, brochures, etc.) leads with purpose and transformation, not just products/pricing.
*
1
2
3
4
5
6. We clearly understand the core problem that our business fundamentally seeks to alleviate or solve.
*
1
2
3
4
5
7. Our values are consistently used as a common language for both recognition and accountability.
*
1
2
3
4
5
8. Our brand's visual identity (logo, colors, fonts, imagery) is unique, compelling, and consistent across all channels.
*
1
2
3
4
5
9. Our customer-facing teams are equipped and trained to articulate our purpose in conversations with clients.
*
1
2
3
4
5
10. We regularly share internal "impact stories" that illustrate our purpose and values in action.
*
1
2
3
4
5
11. Our company has a clearly defined purpose statement that articulates how we transform the lives of other people.
*
1
2
3
4
5
12. Our job listings clearly lead with our purpose and values to attract aligned talent.
*
1
2
3
4
5
13. Our social media content regularly showcases stories of how our purpose impacts customers and/or the community.
*
1
2
3
4
5
14. We have a system for peer-to-peer recognition (e.g., "shoutouts") that explicitly links recognition to values.
*
1
2
3
4
5
15. Our core messaging and taglines effectively communicate our purpose and differentiate us from competitors.
*
1
2
3
4
5
This field is hidden when viewing the form
Purpose Clarity & Foundational Belief
This field is hidden when viewing the form
Brand Activation
This field is hidden when viewing the form
Sales & Marketing Application
This field is hidden when viewing the form
Employee Journey
This field is hidden when viewing the form
Internal Communication
This field is hidden when viewing the form
Total Score
Close Menu
START A CONVERSATION
Work
Services
About
Our Story
Purpose & Values
Careers
Insights
Aaron McClung
Contact
x-twitter
facebook
linkedin
instagram
