AM Assessment - AM Agency

1. Our company purpose statement is documented and known by all.*

2. Our company purpose attracts and inspires those who want to join our cause (customers, patrons, employees, etc).*

3. Our company purpose is the filter that guides choices at all levels in the company.*

4. We regularly measure and celebrate the number of lives impacted through our company purpose*

5. Our purpose is the conversation starter in all external channels (brand, sales, marketing, website, social media, etc).*

6. Our company values can be repeated and discussed by all.*

7. Our company values attract and inspire those who want to join our cause (customers, patrons, employees, etc).*

8. Our company values guide choices at all levels in the company.*

9. Our employee performance reviews include alignment to our values.*

10. We celebrate and reward actions throughout the company that demonstrate our values.*

11. Our marketing strategy is documented and effectively guides our marketing activity and budget.*

12. Our marketing message is focused, consistent, and sets us apart from our competitors.*

13. Our contact lists are actively managed within a CRM or similar platform.*

14. Our website and social media channels are actively managed and the content is targeted to our primary audiences.*

15. Our marketing process consistently generates qualified leads.*

16. Our company branding elements (logo, imagery, tagline) are aligned with our company purpose.*

17. Our company branding is unique, high quality and sets us apart from our competitors.*

18. Our company taglines and messaging help our team communicate our vision and purpose simply and clearly.*

19. Our brand elements are applied consistently across all of our brand touchpoints (online, signage, fleet graphics, marketing collateral, etc).*

20. Our company brand guidelines are effective and followed by all.*

21. Our website effectively communicates our purpose and attracts clients that are aligned with that purpose.*

22. The website differentiates us from our competitors and sets the tone for our organization.*

23. Our website consistently generates qualified leads.*

24. Our website effectively communicates our purpose and we use it as an employee recruiting tool.*

25. Our website content is updated regularly and demonstrates our thought leadership in the industry.*

26. Our organization has a strategy to enhance our internal culture.*

27. Our leaders understand what culture is and why it is so important.*

28. We have a healthy, supportive and productive environment to work in.*

29. Our culture drives the success of our company.*

30. Top talent turn down better offers elsewhere to work for our company because of our great culture.*

31. Our company has an effective, documented process for hiring.*

32. Our company is extremely intentional to hire for culture and values fits first, above experience or skills.*

33. Our company uses predictive human behavior science and tools in the hiring process.*

34. Our company has an effective, documented process for onboarding.*

35. Our employees think our onboarding process is terrific.*

36. Our annual employee turnover is less than 20%.*

37. Every employee has a clearly defined and accurate job description.*

38. Performance reviews are given objectively and in a way that adds real value.*

39. There is a clear and attainable path of advancement for all positions.*

40. Our compensation and benefits plans are competitive and fair at all levels.*

41. We make it easy for our customers to view their accounts, track orders and do business with us online.*

42. We currently train our staff using online learning management systems.*

43. Our technology systems perform at a high level, and are aligned to our growth objectives*

44. Our website and software systems are integrated seamlessly across the company*

45. Our website and software systems are tailored to our business model and adapt easily as changes occur*

46. Our internal communications efforts keep our purpose and vision at the top of mind for all employees*

47. Our internal communications are professional, effective, and timely*

48. We have weekly department huddles and quarterly company meetings that keep everyone focused on achieving our organization's goals*

49. We have a system that displays visualized metrics where the whole company to see our progress towards our goals*

50. We have a communication team that proactively distributes the flow of information throughout the company*

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